Project Overview

Eleanore and Randy McMahon approached me because they were having a couple of minor problems with their websites. Once the issues were resolved I recommended to them that they update their booking system to include automatic reminder emails, display prices, and focus more on selling packages. I redesigned their website from the ground up and place the packages on the front page and included a link to the packages in the booking form. Most of the design and copywriting was provided by their daughter, a profession writer, saved them a tonne of money and helped give their website a professional look and feel.

Project Goal

The owners of Aaron’s on the Lake Bed & Breakfast really wanted to worry less about their website and maintenance, sell more packages, and make it easier for customers to book on their website.

Project Strategy

I identified several ways to help dramatically improve the user experience to drive more upsells and sales of packages on Aaron’s on the Lake website.

This included:

  • Making a more user-friendly booking form with help links and real-time updates on pricing.
  • Adding real reviews from Trip Advisor and Booking.com that is updated automatically once a day.
  • Including an Instagram feed in the ‘Our Story’ section of the website that automatically updates once a day.
  • Installing and setting up a booking system that updates once an hour between Booking.com, AirBnB, and the website to make sure nothing gets double booked.

Features

Project Details

  • Website Development $3500
  • Photo/Video $1500
  • Design $1000
  • Copywriting $1000
  • Maintenance Cost $35
“We were so happy to have Clayton rebuild our website. We are busy small business owners and his many helpful suggestions on how to automate our processes and suggestion to build a marketing website has resulted in less time on the computer, more time to devote to building our business and an increase in sales, in particular our packages that were not up front and centre on our previous website.”
Eleanore McMahon
Owner, Aaron’s on the Lake Bed & Breakfast